Where Passion, Wellness and Technology Converge.
BUA FIT began in January 2020, when David Stapleton (BA & MSc) – ex-tech founder, FX broker, rugby player, and Pro HYROX athlete – set out to fix the flaws he’d experienced over 15 years as a fitness consumer.
Training in gyms, he regularly saw talented trainers struggle with high rents and limited support, while many consumers felt uninspired by the gym environment. While out running in London, he spotted so many outdoor classes and he wanted to join – but couldn’t find a way to book them. The fitness professionals were managing everything through WhatsApp, Insta or clunky websites.
That was the lightbulb moment.
With eight years in finance connecting supply and demand on trading floors, David saw a clear parallel – this time, combining that connecting expertise with his passion for fitness and wellness. He launched BUA FIT to help people easily find and connect with professionals to book outdoor classes through a seamless platform.
When COVID hit, BUA FIT pivoted online to survive – and quickly uncovered strong demand from companies looking to support employee wellbeing. David recognised the opportunity to bring wellness into workplace culture across online, in-office, and outdoor settings so he pivoted again.
Today, BUA FIT is a Business to Business marketplace helping companies deliver tailored wellness programmes, while unlocking new income streams for fitness professionals.
Our mission is to enhance company growth and performance through wellness while empowering health professional to succeed.